The Magic Formula to Set the Ideal Selling Price and Seduce
Optimization of pricing to accelerate the sale of your property
The impact of a Fair Price on the Sale Time
Setting a price that is too high for your property can lead to a significant drop in the number of visits and extend the time for sale. This strategy is counterproductive, as a home that stays on the market for a long time can give the impression that it is undesirable, leading to downward price negotiations.
Benefits of Adjusted Pricing
Accurate and competitive pricing is the key to attracting more visits right from the start. This favorable climate increases the chances of receiving multiple offers, often allowing the seller to obtain a selling price higher than that initially set.
Real Estate Market Analysis in Quebec
The Association professionnelle des courtiers immobiliers du Québec (APCIQ) conducted an in-depth analysis of real estate market trends in Quebec between January 2022 and April 2023. According to their study, although the rapid increase in interest rates has led to a sales, the number of available properties increased only slightly.
Price Trading Trends
The market showed remarkable resilience, with a return to a normal rate of outbidding: 11% of sales were finalized at a price at least 5% higher than the asking price. In addition, 68% of transactions were carried out at a price close to that requested, which is an improvement compared to the previous year.
Selling times depending on the price
According to the APCIQ, an overpriced property takes an average of 88 days to find a buyer, while more realistically priced properties sell in around 47 days. For properties sold through multiple bids and overbids, selling times are often much shorter.
In summary, realistic pricing is crucial to attracting potential buyers and maximizing the final sale price of your property.
Maximizing Your Property’s Appeal: The Role of “First Impressions” in Real Estate
On a first date, looks and first impressions count a lot in deciding the future of the relationship. The same goes for the sale of a real estate property. Potential buyers often form their opinion within the first few minutes of the visit. Here are some tips for staging your home in a way that captivates buyers as soon as they enter:
- Perform a thorough cleaning;
- Fix small imperfections, such as squeaky doors or leaky faucets;
- Refresh the walls with a fresh coat of paint;
- Simplify and neutralize your interior decoration;
- Hire home staging professionals.
Effective marketing strategy
Choosing the right real estate broker, who has solid experience in your sector, is crucial for a successful sale. Your broker will develop a personalized and effective sales strategy for your property.
Thanks to the inclusion of your property in the Centris collaboration system, the most visited real estate platform in Quebec, your property will be exposed to nearly 13,000 real estate brokers and their vast networks of buyer clients. This unprecedented visibility, both online and through the professional network, maximizes your chances of closing a sale quickly and on your terms.
Sale price: the perfect balance
Avoid the temptation to set an excessive selling price. To maximize your chances of selling, offer a competitive price, showcase your property attractively, and choose a broker who has in-depth expertise in the real estate market in your area.
